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Plan campaigns on the marketing calendar

Save dated campaign ideas with a goal, creator format and planning budget.

Before you start: Owners and managers can edit plans; viewers can inspect the calendar.

Open Marketing calendar

Create a plan for one period

A calendar entry is a plan, not a live campaign. Use it to make the sequence visible: organic content now, a launch next, or creative to consider for ads later.

  1. Choose Add a plan or select a date in the calendar.
  2. Set Your goal, Creator format and a specific Plan name.
  3. Set the Target date and an earlier or matching Review date.
  4. Enter Budget per campaign and Focus for this period, then Save to calendar.

A planning budget does not reserve money

The amount allocated on paper helps you think about upcoming work. It does not charge a payment method, reduce available cash or hold escrow. Review real wallet availability before funding the eventual campaign.

Turn the plan into a draft when ready

Select Build this campaign to open campaign creation with the plan's context. Review and save the private draft. When a campaign is already linked, the card offers Open campaign. Removing a calendar plan leaves any associated campaign unchanged.

Common questions

Will a campaign launch on its target date automatically?

No. The calendar prepares the work and reminders. Saving, funding and launching the campaign remain separate decisions.

Need a hand?

Use Feedback in your dashboard if a guide does not answer your question. Include the page, what you expected and what happened. Never include a password, API key, account number or private payload.

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