Start with coverage
Select Research niche and explore it. The page shows a selected market panel, not the whole internet. Check the creators and posts in the sample, when the baseline was computed and whether coverage is thin. A sample median is not a forecast for your campaign.
Inspect the claim and its source
The research summary interprets observations. Review its written date and follow-up check when present. Then open the examples. A post title is different from a recorded spoken opening; the interface labels them separately.
- Choose one pattern relevant to your product and audience.
- Write the hypothesis in plain language, such as testing a demonstration before the explanation.
- Adapt the structure into your own brief rather than copying a source video.
- Record what you will measure and when you will review your own results.
Use gaps honestly
An unavailable brief or thin sample is not evidence that the niche has no opportunity. Start with an explicitly unproven idea or wait for more evidence. The Read API is not a market-research feed and does not export these niche reports.
Common questions
Does a strong example guarantee my campaign will work?
No. The source audience, creator, timing and offer can differ from yours. Treat the example as a hypothesis and measure the work you actually commission.
Need a hand?
Use Feedback in your dashboard if a guide does not answer your question. Include the page, what you expected and what happened. Never include a password, API key, account number or private payload.
Open brand workspace