Resources / The Vouched reading room
Go beyond
the headline.
Research to question the industry. Guides to find your way through it. The working, always shown.
An original series
Unverified
One thing the creator economy takes on faith, checked, each time with the working shown. Run the scripts yourself.
Latest reading · No. 2
Brands pick creators on past performance, then pay them a flat fee
Advertisers rank past performance among their top reasons to choose a creator, and three in four still pay a fixed price that moves no matter what the post does. The gap is not indifference; the data they would need is not standardised anywhere.
These are findings about the creator economy, not Vouched performance results. Vouched is in closed alpha and has run no campaigns. Published claims include the evidence and method needed to check them.
Find your footing